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What is Mobile Marketing?

Mobile Marketing is a set of practices that allows companies to communicate and collaborate with their audiences in an interactive and relevant by any mobile device or network.

- Mobile Marketing Association

Mobile Marketing is a new powerful media channel with a significant audience reach. The phenomenal increase in the number of smartphones and other mobile phone users around the world suggests it plays an important role in the success of Internet Marketing and has provided an excellent opportunity for advertisers. Globally, revenue from mobile advertising was nearly $3 billion in 2007, with annual growth estimated at more than $1 billion in the coming years. 80% of the U.S. population now have a mobile phone. In 2011, eMarketer projects U.S. smartphone users will reach 31% of the total population of mobile users.

The Power of Mobile Marketing:

On average, text messages are read within 4 minutes compared to 48 hours with email. If you want to send an email message, the average opening rate is below 20%. If you are sending a mobile text message, the open rate is 95% and read in 4 minutes. This means you can reach your target audience through mobile marketing faster than ever.

The following table shows the growth of the U.S. mobile advertising expenditure

Are you ready to catch the new wave of Digital Marketing? Start today, call WSI Web Applications now at (519) 480-0465 or visit us online at www.wsiwebapplications.com/ for a free consultation to learn how Mobile Marketing can be leveraged for your business!