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Fast Facts

In 2010, $60.35 billion will be spent advertising online by marketers worldwide.
- Source: ZenithOptimedia, 2009

Worldwide marketers will increase their Internet advertising spending to $68.41 billion in 2011.
- Source: ZenithOptimedia, 2009

In 2010, Internet advertising worldwide will consume 13.6% of total advertising spending, an increase from 5.3% in 2005.
- Source: ZenithOptimedia, 2009

According to a Strong Mail November 2010 survey of business executives around the globe, in 2011 nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing

In 2010, e Marketer estimated online ad spending at $25.8 billion, surpassing newspaper advertising

By 2012, advertisers worldwide will allocate 16.1% of their total advertising budget toward Internet marketing.
- Source: ZenithOptimedia, 2009

“The data that we looked at (from over 2,000 businesses) shows that if you have a blog, you get 79 percent more followers on Twitter. Basically, if you're creating more content, it's making you more interesting.” .
- Source: Hub Spot,

80-90% of Initial Decisions are made through Google, Social Media, Blogs .
- Source: Inbound Marketing,

e Marketer estimates 39% of US companies are using blogs for marketing purposes in 2011

45% of Small Businesses were using Social Media to market their business in 2009...75% of Small Businesses intend to use Social Media to market their business in 2011.
- Source: Opus Research Advisory Service,