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Internet Marketing Solution - ABCs of Internet Marketing Success

Convert Customers - With Better Website ROI

If you’ve been following along with our ABCs of Internet Marketing Success you know about setting up a presence online and driving qualified traffic to your website. With those tasks accomplished the actual work starts: converting those visitors into purchasers.

How to tell if your website is genuinely working:

Quick... what’s your website’s conversion rate? Not sure?

The conversion rate of your website (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be), is truly the most important statistic when it comes to understanding the wellness of your website as it’s how you measure your commercialising Return on Investment (ROI).

If you didn’t have an reply to our question, you’re not alone. Despite the grandness of conversion, we’ve discovered that it’s one of the least understood measurements among the small business owners we talk to every day. Business owners who believed getting a website would improve their bottom line, but landed up being disappointed by the lack of results.

As Internet Marketing Specialists we’ve learned from experience the secrets that can unlock the wide potential of your website. Measuring and continually improving your web site’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.

Close the credibility gap

Consumers can be nervous, specially online. The slightest sign of improperness can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a bit more for the same product or service.

Simple affairs like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re buying from.

Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine. Today’s savvy consumers know how to spot phonies.

Look like a million bucks (without spending it)

The web site design, layout and overall presentation of the important factors that affect your Conversion Rate.

Nobody likes shopping in a store that's disorganized, run down or poorly staffed. Customers want to find what they want easily, and when they have questions they expect a knowledgeable you are available to help.

This expectation is also true online.

Confusing layouts, incomplete product information and broken links to the majority of customers abandoning a website even though they had already made the purchase decision. Your goal is sales, so I'm sure there are obstacles between the product and the "register" as possible.

That is quick and convenient to buy from you and will!

So what kind of results can you expect from increasing your conversion rate? IM Try our WSI Website Traffic Conversion Calculator to see how improving conversion, even by a few percentage points-can dramatically increase your income. Combine better conversion with web site traffic even more and see the kind of impact our Internet marketing strategies can have on your business.

Now it has progressed through our ABCs of Internet Marketing Success it's time to take the next step and contact us for your no-obligation Internet Marketing Analysis.

We will develop a simple strategy to get you online, attract prospects and turn more visitors to your web site into customers! Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us for your no-obligation Internet Marketing Analysis.

We’ll develop a straightforward strategy to get you online, attract qualified prospects and turn more of your website’s visitors into customers!