Smartphones have become an integral part of users’ daily lives. There is a swell in the number of people using mobiles to surf the net, check mails, networking as well as shopping. Analysts at Morgan Stanley estimate that by 2020 there will be about 10 billion mobile internet devices worldwide – 10 times the number of PCs currently in use. Here is round up on some of the strongest stats to support the argument that your business needs mobile marketing -
1 “The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.” – Morgan Stanley report 2010
2 “Internet companies and brands now have a new internet audience. These ‘Mobile Only’ internet browsers are the next frontier and are a glimpse into the next billion of connected consumers. In emerging countries fixed-line internet is being completely bypassed by mobile users and is an exciting time for content owners and brands to interact with their customers.” - Alistair Hill, Managing Director at On Device Research
3 “71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. “ - Google
4 “70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which lead to action within 1 month.” - Jamie Wells at Microsoft
Mobile Connection to Google Places
With a leap in mobile marketing, it’s more important than ever to have your business listed on Google Places. By doing this you can showcase your business to a large number of potential audience. Getting started on Google Places is easy. Create an account on Google Places and simply log into your account and create a listing. You can add coupons, description, location and you can use the QR code to market your business.
Making your website Mobile-Friendly
A mobile website is essential for marketing your product or service is best way possible. It is difficult to read full size websites, even on the larger screens now available in smartphones. A websites that you view on a computer often includes larger images and file sizes. These factors make it difficult to view any ordinary website on your mobile and so the images you see are distorted and the content is indecipherable. But with a mobile website you are able to present your website’s information in an easy-to-read and easy-to-navigate manner that is compatible with your visitor’s mobile device and much faster to download on the go.
So how can you make sure your site is up to par for all those mobile readers out there?
If you don’t have a site that works for mobile, you’re missing out on 61% of users that are unlikely to return to a site that’s not mobile-friendly. Here are some easy things you can do to assure a more mobile-friendly site.
1 Install a Plug-in
2 Create Easy-to-Use navigation
3 Write clear content
4 Use fewer images
5 Implement a good design
For more information on how social media can help your business, visit www.wsiwebapplications.com or follow me on twitter @cmappleton
