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So your business is set and is starting to flourish. Your marketing department is keeping up with the new trends - be it online or offline. But in the year 2012, your marketing focus should be on digital marketing. Here’s a lowdown of the top five reasons why and how you NEED to make digital marketing a priority in 2012:

• High Return on Investment (ROI):72% of respondents to an Econsultancy survey in early 2011 described email's ROI as excellent or good. Only organic SEO scored better. This survey, the fifth annual Email Marketing Industry Census, sponsored by Adestra is based on the largest UK survey of email marketers.
• Be a social media scout: Love it or hate it, social media plays an essential role in making or breaking a person or a business. Having a decent presence on the social media sites and sharing links to your business website and to product and promos pages of your business will help make it an instant hit amongst users. This will ensure sharing of the information of your business and products.
• Good customer service to improve online reputation: It is observed that most of the consumers consult online reviews before buying and many consumers trust the reviews they read. Therefore, monitoring your online reputation and working towards it is very essential. If the reviews and the image on the internet are positive, it will attract more and more users to your business. This will also speak volumes about your excellent customer service. If you have any negative reviews, make sure that they are addressed in a professional manner and found a solution to.
• Let photos speak about your business: The best way to put forth the personality of your business is through photos. This new digital marketing move will make the consumers go “gaga” over your website. Through the pictures on your business website or on your social media pages, people will come to know what goes on daily in your business and also it will help boost your organic web presence if you tag the photos correctly. Posting photos is a hot and growing trend and you need to tap into it.
• Make your website go mobile: Digital marketing via internet has been in usage since a long time. Now the trend is to market your products through apps. So make a presence for yourself in the mobile space and see the results yield in no time. It is observed that by 2015, the iPhones, Androids and other tablets will replace the modest home computer as the home hardware of choice. So don’t give your potential customers an excuse to buy from your rivals by not having a mobile presence. Make sure that your website is available in all formats.

Physical or offline advertising has its own benefits but online digital marketing is your today’s new game plan. So tap into it now in order to make the most of it. Visit WSI Web Applications (www.wsiwebapplications.com) to learn more about Digital Marketing.

E-mail Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to audience. A well crafted e-mail campaign can fetch new customers and keep your business running smoothly with the existing customers. In the broader sense, the term covers every e-mail you send to a customer or public venue. In general E-mail Marketing is referred to:

• Sending direct promotional e-mails to try and acquire new customers or persuade existing customers to buy again
• Sending e-mails designed to encourage customer loyalty and enhance the customer relationship
• Placing your marketing messages or advertisements in e-mails sent by other people

 E-mail Marketing is easy to use. There are different types of E-mail marketing as per the following:

1. Direct e-mail: Direct e-mail sends a promotional message in the form of an email. It might be an announcement of a special offer and so on.
2. Retention e-mail: You might send out retention emails instead of promotional email designed to buy something, sign-up for something and so on. These are usually newsletters. A newsletter may carry promotional messages or advertisements, but it aims at developing a long-term impact on the readers
3. Advertising in other people's emails: Instead of producing your own newsletter, you can find newsletters published by others and pay them to put your advertisement in the emails they send their subscribers. Indeed, there are many email newsletters that are created for just this purpose - to sell advertising space to others.

There are many free programs available to assist you an E-mail Marketing campaign. Some of them are as follows:-

• MailChimp: MailChimp offers simple and easy-to-use tools for sending out e-mails to potential clients. Its ‘List Manager’ helps you build and manage huge lists of e-mails in a simple and hassle-free manner.
• Zoom Mailer: Zoom Mailer helps in creating eye-catching newsletters and surveys and then mail them to your list within minutes. It also uses auto responders for follow-up and tracks their results.
• iContact: iContact empowers businesses to engage, educate and retain customers, targeted prospects and website visitors – and ultimately maximize ROI.

E-mail Marketing is popular because:

• Sending email is much cheaper than most other forms of communication
• Delivering your message to the people (unlike a website, where the people have to come to your message)
• Proving very successful for those who do it right

 Why E-mail Marketing?

• More pervasive in today’s business world. Its undeniable benefits continue to gain adepts in every level of commerce, industry and service.
• Easy to master. It is targeted, affordable, vigorous and highly effective.
• Faster, by far less expensive and more compelling than the standard marketing tools, such as direct mail or print advertising.
• Available to all. It is direct, it demands less time and resources and the results are instantly manifested.

 Statistical evidence for E-mail Marketing

The data in the below chart displays customer reaction to every advertising e-mail received. You can track the behaviour pattern of the people in the last few years.

For more information visit www.wsiwebapplications.com