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Smartphones have become an integral part of users’ daily lives. There is a swell in the number of people using mobiles to surf the net, check mails, networking as well as shopping. Analysts at Morgan Stanley estimate that by 2020 there will be about 10 billion mobile internet devices worldwide – 10 times the number of PCs currently in use. Here is round up on some of the strongest stats to support the argument that your business needs mobile marketing -

1        “The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.” – Morgan Stanley report 2010

2        “Internet companies and brands now have a new internet audience. These ‘Mobile Only’ internet browsers are the next frontier and are a glimpse into the next billion of connected consumers. In emerging countries fixed-line internet is being completely bypassed by mobile users and is an exciting time for content owners and brands to interact with their customers.” - Alistair Hill, Managing Director at On Device Research

3        “71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. “ - Google

4        “70% of mobile searches lead to action within one hour, as opposed to online searches, 70% of which lead to action within 1 month.” -  Jamie Wells at Microsoft

Mobile Connection to Google Places

With a leap in mobile marketing, it’s more important than ever to have your business listed on Google Places. By doing this you can showcase your business to a large number of potential audience. Getting started on Google Places is easy. Create an account on Google Places and simply log into your account and create a listing. You can add coupons, description, location and you can use the QR code to market your business.

Making your website Mobile-Friendly

A mobile website is essential for marketing your product or service is best way possible. It is difficult to read full size websites, even on the larger screens now available in smartphones. A websites that you view on a computer often includes larger images and file sizes. These factors make it difficult to view any ordinary website on your mobile and so the images you see are distorted and the content is indecipherable. But with a mobile website you are able to present your website’s information in an easy-to-read and easy-to-navigate manner that is compatible with your visitor’s mobile device and much faster to download on the go.

So how can you make sure your site is up to par for all those mobile readers out there?

If you don’t have a site that works for mobile, you’re missing out on 61% of users that are unlikely to return to a site that’s not mobile-friendly. Here are some easy things you can do to assure a more mobile-friendly site.

1        Install a Plug-in

2        Create Easy-to-Use navigation

3        Write clear content

4        Use fewer images

5        Implement a good design

For more information on how social media can help your business, visit www.wsiwebapplications.com or follow me on twitter @cmappleton

The online business marketing world has become very competitive and challenging. Lead generation is one of the many ways to stay ahead of the game when it comes to marketing your business.

Pay-per-click (PPC)

Pay-per-click (PPC) is when you purchase ads to display in the search engines when a user enters your target keywords.

PPC Highlights

• PPC is scalable.  You control your budget to fit your sales goals.

• PPC furnishes instant results

• PPC endows flexibility allowing you to target numerous keywords and people from different geographical regions.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website to get top ranking on search engines for specific keywords.

SEO Highlights

1        SEO drives qualified, cost-efficient traffic and sales

2        SEO extends brand recognition and keyword-brand associations

3        SEO enhances credibility and legitimacy

4        SEO reinforces investment in your domain name

5        SEO costs are more predictable than most other forms of marketing

Display Advertising

Display advertising provides a unique platform for products or services to resonate with prospective customers. This occurs as display ads engage interactions like clicks, mouse-over, video plays, game plays etc that increases the chances of your advertisement to be absorbed and acted upon.

Display Advertising Highlights

• Lower Cost per click and conversion.

• Display advertising reinforces Remarketing

• Better targeting to content-rich and relevant sites

• More visually appealing ad options rather than just text

• Behavioral, demographic, and geographic targeting capabilities

Video Advertising

Video ads are a new buzzword for lead generation. The theory behind it is simple – what appeals to the eyes keeps you hooked onto it for longer. And the longer the client takes to view your product or service the higher the number of leads.

Video Advertising Highlights

1        A larger portion of audiences interact with video ads as compared to other lead generators.

2        Play-through rates do not vary greatly by expandable or standard video ad formats.

3        Video click rates are far higher than image format ads.

Which is the best on-line LEAD GENERATOR?

All the lead generators are vehicles to get your business searched when a consumer is ready to buy your product or service. It is your take on what you want to achieve room your advertisements. If you are looking for instant advertising of brand name and a higher ROI than PPC will suit your needs more. But if you solely depend on PPC traffic, you will lose all your traffic if you stop PPC. This is where SEO gets thumbs up as it is long lasting. Using the short term advantages of PPC is a good way to identify keyword phrases that produce quality leads and conversion. These keyword phrases can be implemented into SEO for more long term results. A golden mean between PPC and SEO should be maintained. If you are aiming for high website traffic with an effective branding that is appealing, then you would benefit from a display advertising or video advertising.

For more information on how social media can help your business, visit www.wsiwebapplications.com or follow me on twitter @cmappleton